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Learning by doing
This semester, first years are taking two classes in the research specialization: Quantitative Models in Marketing and Qualitatively-Based Marketing Insights. Quantitative Models course builds upon the...
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The A.C. Nielsen Center Visits Amway
Earlier this month the Nielsen Center students took a field trip to Grand Rapids, Michigan to visit the headquarters for Amway, one of the leading direct selling companies in the health, beauty and...
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Golden Opportunities
We all have those places we’ve always wanted to go; mine just happened to be Turkey. So when the MBA Global Trips were announced and one of the two destinations actually was Turkey (the other being...
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Beyond the Classroom
Some of the most memorable experiences of my MBA have occurred outside the classroom. The UW MBA features many student organizations and Nielsen Center students actively participate in several,...
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Spring Board Meeting
Hi everyone, I am Soledad Querol, a first year student at the A.C Nielsen Center and I would like to tell you what a fantastic experience we had with our board members during our Spring Board Meeting....
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Oh the Place You Will Go
One of the hardest decision I ever made was to come to Wisconsin for my MBA, and to focus on Marketing Research. Not because it wasn’t a good option, but because it represented such a drastic change of...
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Drinking from a Fire Hydrant
On August 16, 111 business professionals convened upon Grainger Hall. Incoming students represent 19 states and come from 8 countries. We were welcomed with breakfast and coffee. The atmosphere was...
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Industry Connections
Throughout the semester first and second year students come together for learning via Lunch ‘n Learns and our Current Topics course. These activities are a chance for the Center to collectively learn...
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On Campus Recruiting
Many schools suffer from a supply-demand problem when it comes to internship and full-time jobs. There are more students than jobs available. Not true for the Nielsen Center. From the second week of...
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Interview Prep
I need to take a step back and touch on a subject I overlooked. Interviewing is not a comfortable experience for anyone, which is why the Wisconsin School of Business and the A.C. Nielsen Center for...
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